Founder’s Story

At Farmland Traditions, quality, safety, and transparency are at the heart of everything we do. Founded by lifelong dog lovers Michelle and Victor Wu, our brand was born from a commitment to provide dogs with better nutrition. Disheartened by the poor-quality ingredients in commercial dog food, the Wu’s partnered with trusted American farms to craft protein-rich, nutritious dog food and treats that never cut corners.

Now led by their sons, Scott and Ben, Farmland Traditions continues to uphold the family’s dedication to premium, safe, and nutritious dog food. Every product is made with care, using the highest safety standards, so you can trust that your dog is getting the best. Only the Best for your Best Friend®